Introduction: Olivia Meyer, a senior in fashion merchandising at Kent State University, has captured attention and acclaim with her groundbreaking concept: single leg tights. This ingenious...
Introduction: What started as a niche TikTok trend, under the hashtag #tenniscore boasting over 2.8 million views, has now evolved into a lucrative retail phenomenon. Dubbed...
In today’s rapidly evolving fashion landscape, understanding the preferences and behaviors of Generation Z shoppers has become crucial for brands aiming to stay relevant and competitive....