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Virat Kohli Surpasses Shah Rukh Khan and Ranveer Singh to Become King of Celebrity Brand Value

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In the ever-evolving landscape of celebrity endorsements and brand associations, Virat Kohli has achieved a significant milestone by surpassing Bollywood icons Shah Rukh Khan and Ranveer Singh to become the king of celebrity brand value in India. This accomplishment underscores Kohli’s unparalleled popularity and influence, extending beyond the cricket field to a dominant presence in the advertising and branding world.

How Celebrity Brand Value is CalculatedCelebrity brand value is a metric that evaluates the monetary worth a celebrity brings to a brand through their endorsements. The calculation of this value involves several factors:

Marketability and Endorsement Deals: The number and nature of endorsement deals a celebrity secures play a crucial role. Higher and more lucrative deals increase the brand value.

Public Perception and Popularity: Surveys and market research assess the celebrity’s popularity, likability, and public perception. Positive sentiment and a strong fan base contribute significantly to brand value.

Media Presence and Visibility: The frequency and nature of a celebrity’s appearances in media, including social media, television, and print, impact their brand value. Greater visibility often translates to higher brand value.

Social Media Influence: In today’s digital age, a celebrity’s social media presence and engagement are vital. High follower counts and interaction rates boost brand value.

Impact on Sales and Brand Image: The effectiveness of a celebrity in driving sales and enhancing a brand’s image is a direct indicator of their brand value. Brands track the performance of campaigns featuring the celebrity to gauge this impact.

Longevity and Consistency: The duration of a celebrity’s relevance and their ability to maintain consistent performance over time contribute to their overall brand value.

Virat Kohli’s ascent to the top is a testament to his exceptional marketability, vast popularity, and strategic brand associations. His strong social media presence, consistent performance as a cricketer, and charismatic personality have all played pivotal roles in elevating his brand value. By surpassing established Bollywood stars like Shah Rukh Khan and Ranveer Singh, Kohli has solidified his position as a leading figure in both sports and brand endorsements, showcasing the growing influence of athletes in the world of celebrity branding.

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Business

How to Recreate Zoe Saldaña’s Rosy Beauty Look From the 2025 Oscars

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Zoe Saldaña stunned at the 2025 Oscars, taking home the award for Best Supporting Actress for her performance in Emilia Peréz. Dressed in a Saint Laurent gown with a jewel-encrusted bandeau and a layered skirt, Saldaña kept her makeup soft, radiant, and effortless—a signature of her classic beauty style.

With the help of Armani Beauty celebrity makeup artist Vera Steimberg, Saldaña’s look featured luminous skin, rosy eyes, and a glossy lip. If you want to recreate her elegant, rosy beauty look, follow these steps:


  1. Radiant, Flawless Skin

Saldaña’s complexion was all about natural radiance and soft sculpting:

Foundation: Apply Armani Beauty Luminous Silk Foundation in shade 7.75 for an even, dewy base.

Concealer: Use Armani Beauty Luminous Silk Concealer under the eyes for a brightened effect.

Contour & Glow: Sculpt the cheekbones and jawline with Luminous Silk Foundation in shade 8.75, then add Fluid Sheer Glow Enhancer Highlighter in shade 2 to the cheeks and nose tip for a luminous finish.


  1. Rosy, Soft-Focus Eyes

The warm, pink-toned eye makeup subtly complemented her burgundy dress:

Base Color: Use Luminous Silk Creamy Bronzing Powder in shade 110 as a transition shade on the eyelids for warmth.

Rosy Eyeshadow Blend: Layer Eye Tint Long-Lasting Liquid Eyeshadows in shades 10S, 56S, and 44S for a soft, romantic wash of color.

Mascara: Finish the eye look with two coats of Armani Vertigo Lift Mascara on the top and bottom lashes for lifted, voluminous lashes.


  1. Glossy Rose Lips

For her soft, rosy pout:

Lipstick: Apply Armani Lip Power Lipstick in shade 108 for a natural pink hue.

Gloss: Layer with Prisma Glass Lip Gloss in shade 02 for extra shine.


  1. Effortless Wavy Hair

Hairstylist Mara Roszak created Saldaña’s soft, flowing waves:

Volume & Texture: Prep hair with RŌZ Air Thickening Spray for added fullness.

Styling: Use a curling iron to create loose waves.

Extensions: Add Covet & Mane brunette extensions in Portofino and Dubai for extra length and volume.

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Vanessa Kirby Personifies Sarah Burton’s Givenchy at the Fall 2025 Show

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Vanessa Kirby made a striking appearance at Sarah Burton’s highly anticipated inaugural Givenchy runway show for Fall 2025, embodying the essence of the designer’s vision. As a longtime admirer of Burton’s work, the Fantastic Four: First Steps star was eager to witness the debut collection in Paris.

“I really wanted to be here in Paris for Sarah’s first show,” Kirby expressed with enthusiasm. “Sarah has been my favorite designer for years. I absolutely love everything she does—I think she’s a master. She designs clothes truly for women—always extraordinary, feline, and structured in a way that makes you feel so empowered.”

Having collaborated with Burton throughout her tenure at Alexander McQueen, Kirby’s presence at the show was a testament to their ongoing creative synergy. Dressed in a sleek black ensemble with sharp shoulders and a plunging V-neck, Kirby’s outfit embodied Burton’s signature aesthetic: a balance of strength and femininity. “The dress we chose felt very classic—the shape felt architectural and strong, but also daytime and relaxed,” she noted.

Following the intimate runway presentation, Kirby joined an exclusive gathering of fashion and film’s elite at a celebratory dinner honoring Burton’s Givenchy debut. Among the attendees were Rooney Mara, Gwendoline Christie, Raye, Alex Consani, and Yseult, all raising a toast to the designer’s new chapter.

Reflecting on the experience, Kirby shared her admiration for the energy of Paris Fashion Week. “I associate Paris with the amazing shows that happen every year. The shows themselves feel like a real reveal—seeing what Sarah has been working on for months for her first Givenchy collection. Everyone was so excited to see her vision.”

With Burton’s Givenchy era now officially underway, Kirby’s presence at the event was a fitting tribute to the designer’s ability to craft powerful, empowering fashion for the modern woman.

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Zoey Deutch’s Effortless Chloé Look at Paris Fashion Week

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Paris Fashion Week is in full swing, and Zoey Deutch was among the stars braving traffic and freezing temperatures to attend the highly anticipated Chloé show on Thursday. The event, held at the Tennis Club de Paris, marked creative director Chemena Kamali’s celebration of “soft strength.”

Behind the Scenes: Zoey’s Getting-Ready Process

Before stepping out, Deutch gave ELLE an exclusive look at her transformation into the perfect Chloé-girl—a balance of effortlessness and elegance.

Makeup by Hung Vanngo: Soft, fluffy brown lashes and a rosy blush moment for a natural glow.
Hair by Rebekah Forecast: With her pixie cut growing out, she opted for a loose, undone bun to complement the look.
Accessories: Unable to pick just one statement piece, Deutch embraced gold and seashell accessories, layering a necklace, statement earrings, and rings for a playful yet sophisticated vibe.

The Chloé Aesthetic: Feminine & Free-Spirited

Zoey’s look perfectly embodied Chloé’s signature effortless femininity—a blend of soft, undone beauty and refined details. Despite the cold and the Parisian traffic, she arrived at the show looking polished yet relaxed, proving that true style is all about confidence and comfort.

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