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Deepika Padukone’s 82°E Skincare Line: Embracing Simplicity for Radiant Beauty

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Renowned Bollywood superstar and entrepreneur Deepika Padukone has recently made her foray into the world of skincare and wellness with the launch of her brand, 82°E. This venture has set her apart as one of the select Bollywood luminaries to step into the skincare and beauty realm. Ashwagandha Bounce and Patchouli Glow are the two separate items that make up 82°E’s original lineup. Among fans of beauty, these have already attracted interest and curiosity. The excitement doesn’t end there, though, as 82°E has now added a new product to their inventory, the Bakuchiol Slip, a thin but opulent facial oil. 

The powerful pair that does wonders for the skin, bakuchiol, and squalene, are used in the formulation of the Bakuchiol Slip. This face oil’s necessary nutrients help fight dryness while also assisting in creating an even skin tone. Its extraordinary capacity to seamlessly soak into the skin, leaving behind a dewy, fresh complexion free of any greasiness, is what makes it unique.

Padukone shared her personal skincare routines and insights in a number of Instagram promotions, highlighting the practical utility of her brand’s goods. However, Padukone added a wonderful twist that elevated her skincare business to a new level. She made the decision to incorporate her on-screen chemistry with Shah Rukh Khan from their film Pathaan into the cosmetics industry. The behind-the-scenes video gave viewers a look at Padukone’s skincare regimen and introduced them to the newest product in her business. Along with SRK’s trademark wit, humour, and charm, the video also highlighted the obvious friendship between Padukone and him.

The highlight of the video was the introduction of the newest product from Padukone’s brand, the ‘Gotu Kola Dew’ toner serum. Padukone demonstrated how to gently pat the serum into the skin, emphasizing the importance of proper hydration. Both Padukone and SRK used the ‘Ashwagandha Bounce’ moisturiser to lock in the moisture. This lightweight gel moisturiser not only hydrates the skin but also leaves it feeling revitalised and refreshed. The use of the ‘Pachouli Glow’ oil sunscreen with SPF 40 PA+++ was the last step in their skincare routine. This important step ensures the skin is shielded from UVA and UVB rays, keeping it healthy and radiant.

Throughout the process, Padukone offered valuable skincare tips to SRK, such as the importance of avoiding excessive rubbing and tugging of the skin and extending the application of skincare products to the often-neglected decolletage area. One key piece of advice that Padukone emphasised, and with which we wholeheartedly agree, is the significance of never skipping sunscreen, no matter how busy or lazy you may feel. It’s a vital step in maintaining healthy and youthful skin.

Deepika Padukone has committed to a crucial principle when creating her skincare line: simplicity. She has created a skincare line that is not only easy to incorporate into your daily routine but also produces excellent effects. Her own personal experiences inspired her. She makes skincare more approachable and pleasant for everyone with 82°E by adding a dash of elegance and effectiveness. Her brand is given a special and relatable dimension by the mix of her powerful items and her engaging relationship with SRK in the promotional video.

At last, Deepika Padukone’s skincare journey with 82°E is about the beauty of simplicity as well as beauty in general. It serves as a reminder that a thoughtful skincare routine can be both efficient and pleasurable, particularly when done with a companion. 82°E offers a variety of products made to improve your skincare routine and keep your skin looking its best, whether you’re a skincare expert or a beginner. With Deepika Padukone’s commitment to simplicity and quality, 82°E is poised to make a significant impact in the world of skincare and beauty.

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Brittany Mahomes Ditched Constrictive Denim for Comfy Sweatpants That Look Like Jeans

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Brittany Mahomes’ style continues to impress, especially when it blends comfort with high-end fashion. At the Kansas City Chiefs game on November 4, Mahomes sported a cozy yet stylish look, combining a customized denim jacket with Rag & Bone sweatpants jeans. These hybrid pants offer the best of both worlds—stretchy waistband and soft cotton terry cloth paired with denim details—making them a perfect choice for a busy mom-to-be like Mahomes, expecting her third child.

Whether you’re lounging or out and about, sweatpants jeans are the chic, comfy bottoms everyone will want this winter. You can recreate Mahomes’ effortless look with the exact pair she wore or explore other similar styles we’ve rounded up.

Sweatpant Jeans Inspired by Brittany Mahomes:

  1. Brittany Mahomes’ Exact Pants: Rag & Bone Miramar Jogger Pant
    Price: $155 | rag-bone.comThese jogger-style sweatpants from Rag & Bone combine the coziness of cotton terry cloth with denim features, making them perfect for travel and casual outings. Available in various styles beyond the jogger, they are adored for their softness and comfort.
  2. Gap Mid-Rise Easy Pull-On Jeans
    Price: $55 (orig. $70) | gap.comFor a more structured look, these pull-on jeans from Gap offer a relaxed, straight-leg silhouette with an elastic waistband for ultimate comfort. A classic option that leans closer to traditional denim, they’re available in two versatile colors.
  3. Sidefeel Denim Stretch Joggers
    Price: $38 | amazon.comFor an affordable alternative, these sweatpant jeans from Amazon feature a drawstring elastic waist and come in a range of washes. Reviewers rave about their comfort and durability. Style them with matching jackets for a double denim effect or pair with cozy sweaters.
  4. Halara Flex High-Waisted Wide-Leg Jeans
    Price: $46 (orig. $55) | thehalara.comThese wide-leg, high-waisted jeans from Halara offer a relaxed look with added stretch, perfect for pairing with tees or sweaters.
  5. Splendid Lakeside Chambray Joggers
    Price: $168 | splendid.comElevate your loungewear with these chambray joggers from Splendid. Made with soft fabric and a chic design, these joggers can be dressed up or down for a variety of occasions.
  6. Metietila Denim Jogger Pants
    Price: $36 | amazon.comThese budget-friendly denim joggers are perfect for adding a casual yet stylish edge to your wardrobe. Available in multiple sizes, they combine comfort with a flattering fit.
  7. Good American Jeanius Pull-On Flare Pants
    Price: $139 | goodamerican.comThese high-waisted flare pants from Good American offer a flattering fit with a pull-on design, making them a versatile option for any wardrobe.
  8. AnotherChill Sweatpant Jeans
    Price: $61 | amazon.comComfortable and stylish, these sweatpant jeans from AnotherChill are a great option for everyday wear, with a relaxed fit and soft denim material.

Whether you’re flying across the country or running errands, these sweatpant jeans are the perfect go-to for comfort and style this season.

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Saks Fifth Avenue’s Disappointing Holiday Update, Martha Stewart’s Latest Accomplishment, Plus LoveShackFancy’s New Collab!

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Catch up on your daily dose of chic intel here…

Saks Fifth Avenue has decided to cancel its iconic annual holiday lights display in New York City this year. The beloved light and music show, which typically dazzles crowds, won’t be happening due to changes in their holiday window displays. According to reports, the decision was driven by a challenging year for luxury retailers. Instead, Saks will feature “outstanding pieces from the top names in luxury,” along with festive elements like colorful snowflakes and silver harlequin flooring. It’s a disappointing turn, but it’s not all bad news. Saks has unveiled a new Ralph’s Coffee Holiday Shop café on the first floor, open throughout the season. This pop-up café offers guest seating, a full coffee menu, and plenty of Ralph Lauren merchandise, including Polo teddy bears, bags, hats, and home decor. Saks’ 2024 holiday market has also opened, showcasing an array of sparkling ornaments and chic gifts.

Jude Law has been named British GQ’s first “Man of the Year,” gracing the cover of the magazine’s annual issue. Draped in cozy Bottega Veneta, Law’s photoshoot by Paola Kudacki is nothing short of swoon-worthy. In his accompanying interview, Law discusses his recent embrace of darker roles, his relationship with wife Philipa Coan, and insights from his iconic performances in The Talented Mr. Ripley and Alfie. This marks the first of five covers for GQ’s Men of the Year edition, with an event set for November 19, presented by Jo Malone London.

Amber Valletta has teamed up with sustainable brand Triarchy to curate The Amber Valletta Edit, a collection of eco-friendly denim made from stretchy, plastic-free materials. The chic campaign features Valletta in various looks, showcasing indigo, black, and off-white jeans—perfect for layering this fall and winter. You can shop her full edit now on Triarchy.com.

LoveShackFancy has joined forces with Stanley for a second colorful collaboration, launching today. This collection brings a whimsical touch to Stanley’s iconic cups, featuring light pink and blue floral patterns, with special bow straw toppers for an extra feminine flair. Prices range from $45-$60, and you can shop the full drop now on LoveShackFancy.com and Stanley1913.com.

A huge congratulations to Martha Stewart on the release of her 100th book, Martha: The Cookbook. The chic new volume, retailing for $25, showcases 100 of Stewart’s all-time favorite recipes, from omelets and roasted chicken to her signature “Martha-tini.” This release follows the success of her Netflix documentary this October, marking an impressive fall season for the homemaking icon. We’ll raise a glass to that!

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Virat Kohli: India’s Most Valued Celebrity with a Brand Value of $227.9 Million

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Virat Kohli, the charismatic cricketer and former captain of the Indian national team, has once again proven his dominance, not just on the cricket field but also in the commercial arena. According to recent reports, Kohli’s brand value has soared to an astounding $227.9 million, making him the most valued celebrity in India. This impressive feat underscores his immense popularity and the significant impact he has across various sectors.

A Sporting Legend

Virat Kohli’s journey to becoming a brand icon began with his extraordinary cricketing talent. Widely regarded as one of the best batsmen in the world, Kohli has broken numerous records and achieved milestones that have solidified his place in cricket history. His aggressive playing style, coupled with his leadership qualities, has endeared him to millions of fans globally. This sporting excellence has naturally transitioned into immense commercial appeal.

The Power of Brand Kohli

Kohli’s brand value of $227.9 million reflects his extensive influence and marketability. Brands gravitate towards him for his ability to connect with a diverse audience. His endorsements span various sectors, including sports apparel, health and fitness products, luxury goods, and fast-moving consumer goods (FMCGs). Some of the notable brands associated with Kohli include Puma, Audi, MRF, and Tissot. His consistent performance, charismatic personality, and clean image make him an ideal ambassador for a wide array of products and services.

Social Media Presence

A significant part of Kohli’s brand value can be attributed to his massive social media presence. With millions of followers across platforms like Instagram, Twitter, and Facebook, Kohli has a direct line to a vast audience. His posts, which range from professional achievements to personal moments, garner significant engagement, providing brands with an effective channel to reach potential consumers. This digital influence amplifies his marketability and contributes substantially to his overall brand value.

Beyond Cricket

Virat Kohli’s influence extends beyond the cricket pitch. He has ventured into various entrepreneurial activities, including co-owning the Indian Super League (ISL) football club FC Goa and launching his own athleisure brand, Wrogn. These ventures not only diversify his portfolio but also enhance his brand’s reach and resonance. Kohli’s commitment to fitness and a healthy lifestyle has also positioned him as a role model, further boosting his appeal to health and wellness brands.

Comparison with Peers

Kohli’s brand value places him ahead of other notable Indian celebrities, including Bollywood stars and fellow sports icons. While film actors like Shah Rukh Khan, Akshay Kumar, and Deepika Padukone also command significant brand endorsements, Kohli’s unique blend of athletic prowess, leadership, and digital influence gives him a distinct edge. This makes him a preferred choice for brands looking to tap into the sports and lifestyle segments.

Conclusion

Virat Kohli’s brand value of $227.9 million is a testament to his extraordinary appeal and multifaceted persona. His journey from a promising young cricketer to India’s most valued celebrity highlights his relentless drive, strategic brand partnerships, and ability to connect with audiences on a personal level. As Kohli continues to excel both on and off the field, his brand value is likely to rise even further, reinforcing his status as a global icon and a powerhouse in the world of endorsements.

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