Business
Ahead of iPhone 15 launch, Apple copes with China challenge
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Apple on Tuesday is expected to unveil a new iPhone 15 lineup as questions about market access in China and competition hang over the world’s most valuable listed company.
The iPhone made up more than half of Apple’s $394.3 billion in sales last year, but it faces new challenges with selling in China, the Cupertino, California firm’s third-largest market.
Apple’s latest phones are expected to have new charging ports, titanium cases and cameras, but their debut at its Apple Park headquarters at 10 a.m. PT (1700 GMT) will come as the Chinese government has expanded some restrictions on using iPhones.
Apple will also have to grapple with competition from Huawei Technologies, which was its top rival in China’s premium smartphone market until U.S. export controls ruined Huawei’s phone business in 2019. Last week, Huawei started selling the Mate 60 Pro, a high-end phone that uses Chinese-made chips that some U.S. lawmakers believe were manufactured in violation of U.S. trade curbs.
Huawei wants to gain an edge on Apple with add-on features like satellite calling that relies on China’s government-backed network. Apple’s current iPhone lineup includes satellite capabilities, though they are meant only for emergency situations.
Apple on Tuesday is likely to focus on its new product lineup. By far the biggest change for most Apple customers will be a switch from Apple’s propriety “Lightning” charging cables to USB-C, a standard that Apple already uses on its laptops and some high-end iPads.
Apple was forced into the change by European regulations, but analysts believe that the company will position the change as an upgrade, taking advantage of faster data speeds that can transfer high-quality videos made with iPhones.
Analysts are also expecting a new “periscope” camera technology that could give phones better zoom capabilities and titanium cases, as well as upgraded chips. Such “periscope” lenses can use mirrors or prisms to get a longer lens without having to make the camera module much larger.
The biggest question of the day will be whether Apple reserves those features for a new top-end device and makes smaller upgrades to its cheaper models.
“Just like we saw people who aren’t Ultra athletes buy the Apple Watch Ultra, we’re going to see a bunch of people buy this even if they aren’t camera or photography enthusiasts, just because they like the latest and greatest,” said Ben Bajarin, chief executive and principal analyst of Creative Strategies. “That by itself creates that buzz and momentum and allure to the top end.”
Apple is expected to increase the average price per phone sold to boost its revenue, but the question is whether it does that by raising prices across the board or just on premium versions. The global smartphone market has slumped from shipping 294.5 million total phones to 268 million in the second quarter, but Apple’s shipments declined the least of any major smartphone maker, dropping from 46.5 million phones to 45.3 million, according to data from Counterpoint Research.
“The truth of the matter is, we’re in a very down smartphone market,” said Bob O’Donnell, head of TECHnalysis Research.
O’Donnell said he will also be on the lookout for any hints about Apple’s plans with what is known as generative artificial intelligence, the technology trend behind applications like OpenAI’s ChatGPT and Microsoft’s “Copilot” assistant technologies for its Office software.
Analysts have repeatedly prodded Apple about its plans for such technology but the company has given few hints so far, other than Chief Executive Tim Cook’s comments in July that the company’s secret work on the technology is driving up its research spending.
“Will Apple tease an advanced form of Siri? That would be something that would generate some excitement,” O’Donnell said.
Long before designer heels became a fashion staple, high heels were a status symbol reserved for the elite. In the 17th century, King Louis XIV famously strutted through Versailles in red-bottomed shoes, signaling privilege and power. Today, a different kind of style royalty is making her mark with a signature heel preference—Bella Hadid.
Known for her trendsetting style, Hadid has been spotted repeatedly embracing a particular heel trend: sleek, pointed-toe stilettos. Whether she’s attending high-profile events or walking the streets of New York, her footwear choices consistently exude sophistication and edge. From patent leather pumps to sculptural heels with a modern twist, she proves that a classic silhouette can still feel fresh and contemporary.
With Y2K nostalgia in full swing, heels reminiscent of early-2000s fashion are making a major comeback. Strappy stilettos, kitten heels, and sculptural mules are dominating runways and street style alike. Bella Hadid, always ahead of the curve, has solidified her place as a style icon by embracing these trends with effortless confidence.
Whether she’s reviving vintage-inspired heels or stepping out in avant-garde designs, one thing is clear: Bella Hadid knows how to make a statement from head to toe.
If the fashion industry has shown us anything this season, it’s that working women are redefining corporate chic. Whether it’s Aritzia’s Work Wardrobe campaign featuring model Alex Consani or Stella McCartney’s Fall/Winter 2025 show injecting new life into office attire, one thing is clear: dressing like a boss is in.
Of course, no power look is complete without the perfect work bag. From structured totes to sleek crossbodies, a fashion-forward yet functional bag is a must-have for conquering the 9-to-5 in style. Whether you’re heading to the office, commuting, or working remotely from your favorite café, these 12 editor-approved work bags will have you looking polished and put together.
- Jacquemus Turismo Bowling Bag
The Jacquemus Turismo bag has been making waves among fashion influencers—and for good reason. Inspired by the classic bowling bag, this structured yet stylish piece is crafted from grained calfskin leather, making it both durable and chic.
Dimensions: Height: 6.3 inches; Width: 9.8 inches; Depth: 4.3 inches
Colors: Black, Green
Material: Grained Calfskin Leather
- Ferragamo Hug Bag
The Ferragamo Hug Bag is a favorite among minimalists. With its sleek curved silhouette and understated elegance, this bag transitions seamlessly from boardroom meetings to after-work drinks.
- Tory Burch Romy Tote
A classic tote with a modern twist, the Tory Burch Romy Tote is spacious, structured, and endlessly versatile. Designed for professionals on the go, it fits a laptop, planner, and daily essentials with ease.
- Prada Galleria Bag
If you’re looking to invest in timeless elegance, the Prada Galleria Bag is a luxury staple that never goes out of style. With its iconic silhouette, saffiano leather, and multiple compartments, it’s both practical and polished.
- Cuyana System Tote
For those who value functionality and sustainability, the Cuyana System Tote is a minimalist dream. Made from Italian leather and featuring modular compartments, this tote adapts to your workday needs.
- Saint Laurent Sac de Jour
The Saint Laurent Sac de Jour is structured, sophisticated, and effortlessly chic. It’s the ultimate power bag, perfect for making a statement at client meetings and business lunches.
- Mansur Gavriel Soft Lady Bag
For a softer take on office style, the Mansur Gavriel Soft Lady Bag offers a slouchy yet structured look. Made from buttery Italian leather, this bag pairs well with both tailored suits and relaxed separates.
- Bottega Veneta Arco Tote
The Bottega Veneta Arco Tote blends craftsmanship with contemporary design. Featuring the brand’s signature intrecciato weave, this bag is an artful yet practical choice for the modern professional.
- Telfar Large Shopping Bag
Dubbed the “Bushwick Birkin,” the Telfar Large Shopping Bag is a cult-favorite tote that’s both stylish and functional. With plenty of room for daily essentials, it’s a great pick for those who want a trendy yet practical work bag.
- Senreve Maestra Bag
The Senreve Maestra Bag is a convertible carryall that can be worn as a handbag, shoulder bag, crossbody, or backpack. Made from scratch-resistant Italian leather, it’s perfect for commuters and multitaskers.
- DeMellier Vancouver Bag
For those who appreciate understated luxury, the DeMellier Vancouver Bag offers a timeless silhouette with a modern touch. Handcrafted in sustainable leather, this bag is both eco-friendly and elegant.
- Strathberry Midi Tote
The Strathberry Midi Tote is a celebrity favorite, known for its structured design and signature bar closure. With its sleek aesthetic and ample storage space, it’s a stylish addition to any work wardrobe.
Sarah Burton has officially redefined Givenchy. In her Fall 2025 debut at Paris Fashion Week, the former Alexander McQueen creative director brought a feminine perspective to the legendary house, embracing strength, vulnerability, and emotional intelligence. This moment felt significant—not only because of Burton’s storied past but also because so few women currently helm major luxury brands.
A Tribute to Givenchy’s Heritage
Burton’s inspiration came from Hubert de Givenchy’s 1952 debut collection, known for its clean, graphic silhouettes. A recent discovery of the maison’s archival calico patterns further fueled her vision, leading to designs that balanced wearable ease with dramatic, couture-like elements.
The show opened with a black fishnet catsuit, a bold reset before transitioning into the essence of Burton’s Givenchy—a collection that honored the past while embracing modern femininity.
Key Looks & Defining Elements
Oversized Suits with Cinched Waists → A powerful balance of structure and fluidity.
Sleeveless Dresses with Ruffled Hemlines → Adding movement and drama to everyday elegance.
Cocoon-Like Coats & Jackets → Featuring rounded, puffed-up shoulders, nodding to Givenchy’s classic volume play.
Body-Diverse Runway Casting → One of the few Paris shows this season to feature a range of body types, reinforcing Burton’s commitment to dressing real women.
A New Vision for Modern Women
Burton’s Givenchy is about more than just clothes—it’s about how women want to feel: powerful, sexy, vulnerable, and strong, all at once. Her debut collection wasn’t just a runway success—it was a statement on the future of fashion, where femininity is both celebrated and redefined.
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