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As iPhone 15 looms over the horizon, decoding Apple’s India growth trajectory
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Like clockwork, the second Tuesday in September will again provide anchor for an Apple keynote to usher in the next iPhone line-up. Likely to be the iPhone 15 series if the naming sequence continues, we can certainly expect status quo to be maintained in terms of how many phones the new portfolio will have, if not a surprise addition or two. Therefore, the quartet will include successors to the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.
While new iPhones are unmistakably exciting, for the India market, there is a strong foundation still being put together. One, where numbers mark a positive trajectory for phones that till not too recently were considered too expensive for the perceived value conscious Indian smartphone buyer. Estimates are bullish about the prospects of the iPhone 15 series too in India.
You wouldn’t expect anything less, in a year which saw Apple CEO Tim Cook launch the tech giant’s first set of exclusive retail stores in India. Apple is also selling more iPhones in India than ever before, and has set about to deliver on the government’s target of 25% of all iPhones in the world to be manufactured in India.
Cyber Media Research, in numbers shared with HT, estimates a 25% year-on-year growth for iPhone 15 shipments, compared with the iPhone 14 series after it was launched in the same quarter last year.
“With the iPhone 15 series, Apple is poised to maintain market momentum. However, this growth hinges on Apple’s ability to effectively manage any potential production challenges, and consequent shipment delays associated with its iPhone 15 line-up, including its ‘Pro’ models,” Prabhu Ram, who heads the Industry Intelligence Group at CyberMedia Research, tells HT.
A lot of this momentum comes from domestic manufacturing, something Apple and its partners Foxconn, Pegatron and Wistron (to be acquired by the Tata Group) have invested in significantly. In 2020, as the push for Make in India initiative gathered pace, Apple manufactured around 1% of all iPhones globally, in India. That number is expected to stabilise at 6% by the end of 2023.
Indians are also spending more on smartphones, something that has helped Apple, alongside Android phone makers such as Samsung and OnePlus, who figure in the flagship phone space. This change in buying trend comes even as the overall market is indicative of sluggish trends.
In Q2 2023, research firm TechInsights indicates Apple saw a 50% increase in shipments year-on-year.
“India became the 5th largest market for Apple in Q2 2023. We expect iPhone average selling price to increase further in Q3 and Q4 2023 driven by iPhone 15 Pro models that are expected to be more expensive than predecessors,” points out Abhilash Kumar, Industry Analyst for Wireless Smartphone Strategies, at TechInsights.
Some of the factors that may make some of the iPhone 15 series phones comparatively more expensive at launch, may include an expected switch to the low-temperature polycrystalline oxide (LTPO) display technology and the use of Titanium in the frame, at least on the ‘Pro’ phones.
According to IDC, or International Data Corporation, 64 million smartphones were shipped in India in the first half of 2023, a decline of 10% compared with H1 2022. Specifically, in Q2 2023, the 34 million smartphones shipped represent a 10% increase over Q1 2023, but that is still decline of 3% compared with Q2 2022.
“Consumers are opting for premium offerings, driven by easy and affordable financing options. We expect this growth momentum to continue in the upcoming months in 2023,” says Upasana Joshi, research manager, Client Devices at IDC India. The average selling price of a smartphone in India is now $241 (around ₹19,930), a 13% increase year-on-year.
Apple’s market share has also increased significantly. At the end of Q2 2023, Apple registered a 61.1% growth year-on-year, which now gives it around 5.5% share of India’s smartphone market. This is also the quarter in which Vivo (16%) overtook Samsung (15.7%) to take the lead of the market share.
“iPhones will garner 7% market share in the Android-dominated India smartphone market in 2023,” predicts CMR’s Prabhu Ram. The pricing of previous generation iPhones once iPhone 15 is released will be crucial. As a trend, significant sales are generated for a generation-older iPhone series. For instance, alongside the iPhone 14 series, some models of iPhone 13, iPhone 12, as well as iPhone SE, continued to remain on sale at more affordable price points.
Long before designer heels became a fashion staple, high heels were a status symbol reserved for the elite. In the 17th century, King Louis XIV famously strutted through Versailles in red-bottomed shoes, signaling privilege and power. Today, a different kind of style royalty is making her mark with a signature heel preference—Bella Hadid.
Known for her trendsetting style, Hadid has been spotted repeatedly embracing a particular heel trend: sleek, pointed-toe stilettos. Whether she’s attending high-profile events or walking the streets of New York, her footwear choices consistently exude sophistication and edge. From patent leather pumps to sculptural heels with a modern twist, she proves that a classic silhouette can still feel fresh and contemporary.
With Y2K nostalgia in full swing, heels reminiscent of early-2000s fashion are making a major comeback. Strappy stilettos, kitten heels, and sculptural mules are dominating runways and street style alike. Bella Hadid, always ahead of the curve, has solidified her place as a style icon by embracing these trends with effortless confidence.
Whether she’s reviving vintage-inspired heels or stepping out in avant-garde designs, one thing is clear: Bella Hadid knows how to make a statement from head to toe.
If the fashion industry has shown us anything this season, it’s that working women are redefining corporate chic. Whether it’s Aritzia’s Work Wardrobe campaign featuring model Alex Consani or Stella McCartney’s Fall/Winter 2025 show injecting new life into office attire, one thing is clear: dressing like a boss is in.
Of course, no power look is complete without the perfect work bag. From structured totes to sleek crossbodies, a fashion-forward yet functional bag is a must-have for conquering the 9-to-5 in style. Whether you’re heading to the office, commuting, or working remotely from your favorite café, these 12 editor-approved work bags will have you looking polished and put together.
- Jacquemus Turismo Bowling Bag
The Jacquemus Turismo bag has been making waves among fashion influencers—and for good reason. Inspired by the classic bowling bag, this structured yet stylish piece is crafted from grained calfskin leather, making it both durable and chic.
Dimensions: Height: 6.3 inches; Width: 9.8 inches; Depth: 4.3 inches
Colors: Black, Green
Material: Grained Calfskin Leather
- Ferragamo Hug Bag
The Ferragamo Hug Bag is a favorite among minimalists. With its sleek curved silhouette and understated elegance, this bag transitions seamlessly from boardroom meetings to after-work drinks.
- Tory Burch Romy Tote
A classic tote with a modern twist, the Tory Burch Romy Tote is spacious, structured, and endlessly versatile. Designed for professionals on the go, it fits a laptop, planner, and daily essentials with ease.
- Prada Galleria Bag
If you’re looking to invest in timeless elegance, the Prada Galleria Bag is a luxury staple that never goes out of style. With its iconic silhouette, saffiano leather, and multiple compartments, it’s both practical and polished.
- Cuyana System Tote
For those who value functionality and sustainability, the Cuyana System Tote is a minimalist dream. Made from Italian leather and featuring modular compartments, this tote adapts to your workday needs.
- Saint Laurent Sac de Jour
The Saint Laurent Sac de Jour is structured, sophisticated, and effortlessly chic. It’s the ultimate power bag, perfect for making a statement at client meetings and business lunches.
- Mansur Gavriel Soft Lady Bag
For a softer take on office style, the Mansur Gavriel Soft Lady Bag offers a slouchy yet structured look. Made from buttery Italian leather, this bag pairs well with both tailored suits and relaxed separates.
- Bottega Veneta Arco Tote
The Bottega Veneta Arco Tote blends craftsmanship with contemporary design. Featuring the brand’s signature intrecciato weave, this bag is an artful yet practical choice for the modern professional.
- Telfar Large Shopping Bag
Dubbed the “Bushwick Birkin,” the Telfar Large Shopping Bag is a cult-favorite tote that’s both stylish and functional. With plenty of room for daily essentials, it’s a great pick for those who want a trendy yet practical work bag.
- Senreve Maestra Bag
The Senreve Maestra Bag is a convertible carryall that can be worn as a handbag, shoulder bag, crossbody, or backpack. Made from scratch-resistant Italian leather, it’s perfect for commuters and multitaskers.
- DeMellier Vancouver Bag
For those who appreciate understated luxury, the DeMellier Vancouver Bag offers a timeless silhouette with a modern touch. Handcrafted in sustainable leather, this bag is both eco-friendly and elegant.
- Strathberry Midi Tote
The Strathberry Midi Tote is a celebrity favorite, known for its structured design and signature bar closure. With its sleek aesthetic and ample storage space, it’s a stylish addition to any work wardrobe.
Sarah Burton has officially redefined Givenchy. In her Fall 2025 debut at Paris Fashion Week, the former Alexander McQueen creative director brought a feminine perspective to the legendary house, embracing strength, vulnerability, and emotional intelligence. This moment felt significant—not only because of Burton’s storied past but also because so few women currently helm major luxury brands.
A Tribute to Givenchy’s Heritage
Burton’s inspiration came from Hubert de Givenchy’s 1952 debut collection, known for its clean, graphic silhouettes. A recent discovery of the maison’s archival calico patterns further fueled her vision, leading to designs that balanced wearable ease with dramatic, couture-like elements.
The show opened with a black fishnet catsuit, a bold reset before transitioning into the essence of Burton’s Givenchy—a collection that honored the past while embracing modern femininity.
Key Looks & Defining Elements
Oversized Suits with Cinched Waists → A powerful balance of structure and fluidity.
Sleeveless Dresses with Ruffled Hemlines → Adding movement and drama to everyday elegance.
Cocoon-Like Coats & Jackets → Featuring rounded, puffed-up shoulders, nodding to Givenchy’s classic volume play.
Body-Diverse Runway Casting → One of the few Paris shows this season to feature a range of body types, reinforcing Burton’s commitment to dressing real women.
A New Vision for Modern Women
Burton’s Givenchy is about more than just clothes—it’s about how women want to feel: powerful, sexy, vulnerable, and strong, all at once. Her debut collection wasn’t just a runway success—it was a statement on the future of fashion, where femininity is both celebrated and redefined.
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