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As iPhone 15 looms over the horizon, decoding Apple’s India growth trajectory




Like clockwork, the second Tuesday in September will again provide anchor for an Apple keynote to usher in the next iPhone line-up. Likely to be the iPhone 15 series if the naming sequence continues, we can certainly expect status quo to be maintained in terms of how many phones the new portfolio will have, if not a surprise addition or two. Therefore, the quartet will include successors to the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.

Apple is selling more iPhones in India than ever before. (Reuters File Photo)
Apple is selling more iPhones in India than ever before. (Reuters File Photo)

While new iPhones are unmistakably exciting, for the India market, there is a strong foundation still being put together. One, where numbers mark a positive trajectory for phones that till not too recently were considered too expensive for the perceived value conscious Indian smartphone buyer. Estimates are bullish about the prospects of the iPhone 15 series too in India.

You wouldn’t expect anything less, in a year which saw Apple CEO Tim Cook launch the tech giant’s first set of exclusive retail stores in India. Apple is also selling more iPhones in India than ever before, and has set about to deliver on the government’s target of 25% of all iPhones in the world to be manufactured in India.

Cyber Media Research, in numbers shared with HT, estimates a 25% year-on-year growth for iPhone 15 shipments, compared with the iPhone 14 series after it was launched in the same quarter last year.

“With the iPhone 15 series, Apple is poised to maintain market momentum. However, this growth hinges on Apple’s ability to effectively manage any potential production challenges, and consequent shipment delays associated with its iPhone 15 line-up, including its ‘Pro’ models,” Prabhu Ram, who heads the Industry Intelligence Group at CyberMedia Research, tells HT.

A lot of this momentum comes from domestic manufacturing, something Apple and its partners Foxconn, Pegatron and Wistron (to be acquired by the Tata Group) have invested in significantly. In 2020, as the push for Make in India initiative gathered pace, Apple manufactured around 1% of all iPhones globally, in India. That number is expected to stabilise at 6% by the end of 2023.

Indians are also spending more on smartphones, something that has helped Apple, alongside Android phone makers such as Samsung and OnePlus, who figure in the flagship phone space. This change in buying trend comes even as the overall market is indicative of sluggish trends.

In Q2 2023, research firm TechInsights indicates Apple saw a 50% increase in shipments year-on-year.

“India became the 5th largest market for Apple in Q2 2023. We expect iPhone average selling price to increase further in Q3 and Q4 2023 driven by iPhone 15 Pro models that are expected to be more expensive than predecessors,” points out Abhilash Kumar, Industry Analyst for Wireless Smartphone Strategies, at TechInsights.

Some of the factors that may make some of the iPhone 15 series phones comparatively more expensive at launch, may include an expected switch to the low-temperature polycrystalline oxide (LTPO) display technology and the use of Titanium in the frame, at least on the ‘Pro’ phones.

According to IDC, or International Data Corporation, 64 million smartphones were shipped in India in the first half of 2023, a decline of 10% compared with H1 2022. Specifically, in Q2 2023, the 34 million smartphones shipped represent a 10% increase over Q1 2023, but that is still decline of 3% compared with Q2 2022.

“Consumers are opting for premium offerings, driven by easy and affordable financing options. We expect this growth momentum to continue in the upcoming months in 2023,” says Upasana Joshi, research manager, Client Devices at IDC India. The average selling price of a smartphone in India is now $241 (around 19,930), a 13% increase year-on-year.

Apple’s market share has also increased significantly. At the end of Q2 2023, Apple registered a 61.1% growth year-on-year, which now gives it around 5.5% share of India’s smartphone market. This is also the quarter in which Vivo (16%) overtook Samsung (15.7%) to take the lead of the market share.

“iPhones will garner 7% market share in the Android-dominated India smartphone market in 2023,” predicts CMR’s Prabhu Ram. The pricing of previous generation iPhones once iPhone 15 is released will be crucial. As a trend, significant sales are generated for a generation-older iPhone series. For instance, alongside the iPhone 14 series, some models of iPhone 13, iPhone 12, as well as iPhone SE, continued to remain on sale at more affordable price points.

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Colgate-Palmolive CEO Shifts Focus to Science and Innovation in India’s Growing Market – Flaunt Post



Colgate-Palmolive’s CEO, Noel Wallace, has openly acknowledged that the company allowed itself to be distracted by the allure of Patanjali’s Ayurvedic products, a deviation from its traditional focus on scientific credentials and technical superiority. Wallace, though, has made a strategic turn and now stresses the significance of going back to its basics. This change in strategy emphasises the company’s dedication to utilising India’s enormous talent pool and strong digital infrastructure to foster innovation and growth.

India, the third-largest market for oral care goods, has a special position in Colgate’s global strategy. Colgate-Palmolive recognises India as a pillar of its ambitions as it looks toward its 2025 vision. Notably, India has developed into a crucial innovation hub for business, not just for creating new products but also for creating cutting-edge technological platforms and applications. India has changed dramatically during the last five to ten years. It has become a hub for innovation and technical development, creating an ideal environment for businesses like Colgate-Palmolive to flourish. A thriving online market has been made possible by the government and private sector of India’s investments in digital infrastructure, and the nation’s enormous skill pool is still expanding tremendously. India has become established as a global talent outpost for innovation and development as a result of this combination of circumstances.

Wallace’s vision for Colgate in India revolves around a growth mindset. He emphasises the necessity of premiumization, enhancing the quality and appeal of Colgate’s goods, and boosting sales. India’s distinct market dynamics offer both possibilities and challenges. For instance, 80% of urban consumers only brush once a day, and more than half of the rural population in India does not brush every day. These figures show the market’s untapped potential in India, which Colgate-Palmolive intends to tap into with its new strategic direction.

In conclusion, Colgate-Palmolive’s CEO, Noel Wallace, recognises the need to return to the company’s roots, emphasizing its scientific prowess and technical excellence in India. India is a major priority for the company’s growth objectives because of its strategic relevance as a hub for markets and innovation. India has a growing talent pool and a cutting-edge digital infrastructure, making it a perfect location for businesses trying to spur innovation and win in this competitive market.

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Pixel 8 vs. Pixel 8 Pro: Choosing Your Perfect Google Smartphone – Flaunt Post



Google’s most recent smartphones, the Pixel 8 and Pixel 8 Pro, have caused a lot of discussion in the rapidly changing world of smartphones. These flagship phones accommodate various preferences and price ranges with a variety of new features and enhancements. To assist you in determining which one best meets your needs, we’ll compare the Google Pixel 8 and Pixel 8 Pro in this article.


Let’s start by discussing the cost. Google’s Pixel series has received accolades in the past for providing flagship features at a more affordable pricing. But this time, the costs of both phones have gone up. The cost of the Pixel 8 is ₹58,000, while the Pixel 8 Pro is ₹83,000. The Pixel 8 can be your best option if you’re on a tight budget because it still has excellent capabilities without being too expensive.


The camera settings on these two phones are one of their most striking distinctions. In this regard, the Pixel 8 Pro leads the way. With a 48MP ultrawide lens and a 48MP Quad PD telephoto camera, it promises a more sophisticated camera configuration. A must-have for photographers, this telephoto lens offers 5x optical zoom and Super Res Zoom up to 30x. However, while lacking the zoom capabilities of its pro sibling, the 50MP wide camera on the Pixel 8 offers a good photographic experience. If you are passionate about photography, the Pixel 8 Pro’s camera capabilities may be the deciding factor.


Your smartphone experience can be dramatically impacted by display size. The largest screen, at 6.7 inches, belongs to the Pixel 8 Pro, giving it the best choice for multitasking and watching video. The Pixel 8 boasts a smaller 6.2-inch display in comparison. In addition, the Pixel 8 Pro has a screen that is brighter and clearer than the Pixel 8, with a resolution of 1,384 x 2,992 pixels as opposed to 1,080 x 2,400 pixels. Additionally, the Pro model has a broader range of changeable refresh rates (1Hz to 120Hz), which improves the fluidity of your interactions.


Particularly for people who use their phones continuously throughout the day, battery life is an important consideration. With a bigger 4,950mAh battery than the smaller 4,355mAh battery of the Pixel 8, the Pixel 8 Pro has the advantage in this area. The Pixel 8 Pro can complete your everyday chores without frequently needing to be recharged due to its increased capacity.


Both phones use Google’s Tensor G3 chip and Titan M2 security coprocessor, which improve security and AI-powered functionality. However, the larger battery and more sophisticated camera capabilities of the Pixel 8 Pro make it more suitable for undertaking more difficult AI jobs. A game-changer for some users, the Pro model also includes features like the Audio Magic Eraser, Super Res Zoom, and enhanced Call Screen.

In conclusion, your priorities and finances ultimately determine whether you choose the Google Pixel 8 or Pixel 8 Pro. The Pixel 8 is a great alternative if you’re searching for a low-cost device with good capabilities and a more manageable size. The Pixel 8 Pro is a worthwhile purchase if you’re a photography enthusiast who values a larger, high-quality display and longer battery life. Whatever you decide, both phones provide a glimpse into the future of smartphone technology as well as the prominent Google experience.

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Noida International Airport Projects Skyrocketing Growth Amidst Air Travel Resurgence – Flaunt Post



The Noida International Airport in Jewar has altered its passenger traffic predictions in a surprising change of events that reflects the amazing increase in air travel. The airport’s initial goals for its first year of operation were accommodating 4.1 million passengers. However, according to the most recent estimate, it now expects to host an astounding 6.5 million visitors. This long-awaited aviation hub, which is owned by Zurich Airport and skillfully built by Tata Projects, is set to open its doors in 2024.

Christoph Schnellmann, the CEO of Noida Airport, is the main reason behind this assurance. He credits the swift recovery of Indian air travel as well as the sizeable aircraft orders made by Indian carriers for this optimistic prediction. The domestic aviation industry in India has recovered at an astounding rate and has been nothing short of a success story. According to Airbus’s far-sighted forecast, India would welcome a staggering 685 million passengers by the year 2042, solidifying its position as the world’s third-largest civil aviation market, behind China and the United States.

What further underscores India’s aviation prowess is the revelation by a Barclays report that Indian carriers hold the world’s second-largest order backlog, contributing nearly 7% to the global aviation industry’s total backlog, second only to the United States. This is a testament to the robust growth and potential of the Indian aviation sector.

A fascinating investor presentation offers an intriguing picture of a bustling airport that will welcome 12 million passengers in its first three years of operation. The Noida airport, which has a single runway and an incredible 28 aircraft stand, will pull off this amazing accomplishment. The runway, which measures an impressive 3,900 metres, can accommodate up to 28 aircraft at once. A vast passenger terminal with a huge area of 100,000 square metres complements this infrastructure.

However, reaching 12 million passengers just signals the start of a bold expansion strategy. The airport’s long-term goal is to serve an estimated 70 million people a year, securing its position as a significant aviation centre in the area. Instead of relying on overflow traffic from Delhi Airport, Noida International Airport has made a firm commitment to building its own distinct client base. This unique strategy highlights the airport’s confidence in its capacity to draw travellers from the neighbouring areas in addition to Delhi.

Noida International Airport’s potential is further enhanced by its advantageous location. It is ideally positioned to serve as the entryway to the renowned tourist spots, including those in close proximity to Agra, Mathura, and Barsana. A consistent flow of business travellers is also guaranteed by its proximity to industrial centres like Ghaziabad, which is home to electronics giants like Samsung, LG, and Vivo. Furthermore, the airport has set its sights on fostering international connections with SAARC and Middle Eastern countries. This ambitious endeavor is expected to bolster the airport’s global reach and make it a crucial international transit point.

The International Air Transport Association (IATA) recently assigned the Noida International Airport the three-letter code “DXN” in an important strategic move. This code symbolises the airport’s strategic location, serving not only Noida but also Delhi and western Uttar Pradesh. This multi-state accessibility is set to make Noida International Airport a convenient and preferred choice for travellers.

Noida International Airport stands as a tribute to India’s aviation rebirth as the countdown to its 2024 opening continues. The airport is poised to change air travel in northern India and make a lasting impression on the world of aviation as a result of ambitious growth estimates, a dedication to building its client base, and a strategic position that connects business and pleasure.

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