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As iPhone 15 looms over the horizon, decoding Apple’s India growth trajectory

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Like clockwork, the second Tuesday in September will again provide anchor for an Apple keynote to usher in the next iPhone line-up. Likely to be the iPhone 15 series if the naming sequence continues, we can certainly expect status quo to be maintained in terms of how many phones the new portfolio will have, if not a surprise addition or two. Therefore, the quartet will include successors to the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.

Apple is selling more iPhones in India than ever before. (Reuters File Photo)
Apple is selling more iPhones in India than ever before. (Reuters File Photo)

While new iPhones are unmistakably exciting, for the India market, there is a strong foundation still being put together. One, where numbers mark a positive trajectory for phones that till not too recently were considered too expensive for the perceived value conscious Indian smartphone buyer. Estimates are bullish about the prospects of the iPhone 15 series too in India.

You wouldn’t expect anything less, in a year which saw Apple CEO Tim Cook launch the tech giant’s first set of exclusive retail stores in India. Apple is also selling more iPhones in India than ever before, and has set about to deliver on the government’s target of 25% of all iPhones in the world to be manufactured in India.

Cyber Media Research, in numbers shared with HT, estimates a 25% year-on-year growth for iPhone 15 shipments, compared with the iPhone 14 series after it was launched in the same quarter last year.

“With the iPhone 15 series, Apple is poised to maintain market momentum. However, this growth hinges on Apple’s ability to effectively manage any potential production challenges, and consequent shipment delays associated with its iPhone 15 line-up, including its ‘Pro’ models,” Prabhu Ram, who heads the Industry Intelligence Group at CyberMedia Research, tells HT.

A lot of this momentum comes from domestic manufacturing, something Apple and its partners Foxconn, Pegatron and Wistron (to be acquired by the Tata Group) have invested in significantly. In 2020, as the push for Make in India initiative gathered pace, Apple manufactured around 1% of all iPhones globally, in India. That number is expected to stabilise at 6% by the end of 2023.

Indians are also spending more on smartphones, something that has helped Apple, alongside Android phone makers such as Samsung and OnePlus, who figure in the flagship phone space. This change in buying trend comes even as the overall market is indicative of sluggish trends.

In Q2 2023, research firm TechInsights indicates Apple saw a 50% increase in shipments year-on-year.

“India became the 5th largest market for Apple in Q2 2023. We expect iPhone average selling price to increase further in Q3 and Q4 2023 driven by iPhone 15 Pro models that are expected to be more expensive than predecessors,” points out Abhilash Kumar, Industry Analyst for Wireless Smartphone Strategies, at TechInsights.

Some of the factors that may make some of the iPhone 15 series phones comparatively more expensive at launch, may include an expected switch to the low-temperature polycrystalline oxide (LTPO) display technology and the use of Titanium in the frame, at least on the ‘Pro’ phones.

According to IDC, or International Data Corporation, 64 million smartphones were shipped in India in the first half of 2023, a decline of 10% compared with H1 2022. Specifically, in Q2 2023, the 34 million smartphones shipped represent a 10% increase over Q1 2023, but that is still decline of 3% compared with Q2 2022.

“Consumers are opting for premium offerings, driven by easy and affordable financing options. We expect this growth momentum to continue in the upcoming months in 2023,” says Upasana Joshi, research manager, Client Devices at IDC India. The average selling price of a smartphone in India is now $241 (around 19,930), a 13% increase year-on-year.

Apple’s market share has also increased significantly. At the end of Q2 2023, Apple registered a 61.1% growth year-on-year, which now gives it around 5.5% share of India’s smartphone market. This is also the quarter in which Vivo (16%) overtook Samsung (15.7%) to take the lead of the market share.

“iPhones will garner 7% market share in the Android-dominated India smartphone market in 2023,” predicts CMR’s Prabhu Ram. The pricing of previous generation iPhones once iPhone 15 is released will be crucial. As a trend, significant sales are generated for a generation-older iPhone series. For instance, alongside the iPhone 14 series, some models of iPhone 13, iPhone 12, as well as iPhone SE, continued to remain on sale at more affordable price points.

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Business

Zoey Deutch’s Effortless Chloé Look at Paris Fashion Week

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Paris Fashion Week is in full swing, and Zoey Deutch was among the stars braving traffic and freezing temperatures to attend the highly anticipated Chloé show on Thursday. The event, held at the Tennis Club de Paris, marked creative director Chemena Kamali’s celebration of “soft strength.”

Behind the Scenes: Zoey’s Getting-Ready Process

Before stepping out, Deutch gave ELLE an exclusive look at her transformation into the perfect Chloé-girl—a balance of effortlessness and elegance.

Makeup by Hung Vanngo: Soft, fluffy brown lashes and a rosy blush moment for a natural glow.
Hair by Rebekah Forecast: With her pixie cut growing out, she opted for a loose, undone bun to complement the look.
Accessories: Unable to pick just one statement piece, Deutch embraced gold and seashell accessories, layering a necklace, statement earrings, and rings for a playful yet sophisticated vibe.

The Chloé Aesthetic: Feminine & Free-Spirited

Zoey’s look perfectly embodied Chloé’s signature effortless femininity—a blend of soft, undone beauty and refined details. Despite the cold and the Parisian traffic, she arrived at the show looking polished yet relaxed, proving that true style is all about confidence and comfort.

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Rabanne Fall/Winter 2025: A 1960s Beauty Revival

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Rabanne’s Fall/Winter 2025 show was a glamorous throwback to 1960s Paris, with big bouffant hair and bold, smoky eyes dominating the runway. The iconic French-girl aesthetic was on full display, blending vintage inspiration with modern edge.

The Makeup: Statement Eyes & Subtle Rebellion

Rabanne Beauty’s creative director, Diane Kendal, crafted a striking yet effortless makeup look that channeled icons like Brigitte Bardot and Catherine Deneuve. Models wore slightly winged, waterline eyeliner and taupe-hued smoky eyeshadow, smudged across the lids and under the eyes for a soft but dramatic effect.

Kendal, known for pushing beauty boundaries, chose to highlight natural skin while focusing on bold eye makeup—a subtle rebellion against the typical all-over glam seen on high-fashion runways. This “done-yet-undone” style perfectly complemented Rabanne’s flamboyant fabrics, sparkles, and sequins.

Hair: The Return of the Bouffant

Fluffy, voluminous bouffants were the crowning statement of the show. The models’ teased, combed-back hair added a touch of vintage glamour, reinforcing the collection’s nostalgic yet playfully modern feel.

Rabanne’s Beauty Revolution

Rabanne Beauty continues to redefine makeup with gender-neutral, statement-making products. The runway featured some of its standout offerings, including:

Shimmer Bomb – An all-over glitter spray for an extra dose of Rabanne’s signature glitz.

Top Coat Mascara – A silver and gold formula that gave lashes a tinsel-like effect.

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How Demi Moore Got Ready for the 2025 Oscars

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Hollywood icon Demi Moore brought timeless glamour to the 2025 Oscars, dazzling on the red carpet in a crystal-embellished Armani Privé gown paired with exquisite Chopard jewels. While her role in The Substance involved striking (and unsettling) beauty transformations, Moore’s personal Oscars look was all about elegance, radiance, and sophistication. With the help of her glam team, led by makeup artist Sofia Tilbury and hairstylist Dimitris Giannetos, Moore embraced a fresh yet dramatic beauty look that perfectly complemented her stunning ensemble.

A Radiant, Red-Carpet-Ready Glow

Tilbury, who worked exclusively with Charlotte Tilbury Beauty products, focused on creating luminous skin with subtle pops of color. “Tonight’s look inspiration was all about radiant, fresh skin with pops of color on the cheeks and a sultry sparkle on the eye,” Tilbury shared. “Demi’s gorgeous Armani gown was such a showstopper on the red carpet, so we knew the beauty look had to bring the same level of drama.”

The process began with a hydrating skincare routine, a crucial step in achieving Moore’s signature glow. “As Charlotte always says, you can’t have a beautiful painting without a beautiful canvas, so this step is critical,” Tilbury explained. She prepped Moore’s skin with the brand’s iconic Magic Cream, ensuring a deeply moisturized base before applying the Invisible UV Flawless Poreless Primer SPF 50 to enhance longevity and protection.

To achieve a flawless complexion, Tilbury applied Hollywood Flawless Filter, creating a soft-focus effect while maintaining a natural radiance. Areas needing additional coverage were perfected using the Beautiful Skin Radiant Concealer in Moore’s exact shade, while a lighter shade was strategically placed for an instant lifting effect. “It’s an application hack I absolutely love—it snatches the face in seconds,” Tilbury revealed.

Defining the Eyes and Lips

For Moore’s eyes, Tilbury opted for soft definition with the Super Nudes Easy Eye Palette, blending neutral tones to add depth before incorporating a touch of shimmer from the Uptown Girl Luxury Palette. The final result was a sultry, sophisticated gaze that caught the light effortlessly.

Lips were kept classic yet long-lasting, thanks to Tilbury’s signature trick. She lined Moore’s lips with Lip Cheat Liner in Pillow Talk Medium before applying K.I.S.S.I.N.G. Lipstick in Candy Chic. To ensure the color lasted throughout the night’s festivities, Tilbury dusted a thin layer of Airbrush Flawless Finish Powder over the lipstick. “It’s a great lip hack for anyone looking to create a lip look that will last through dinner, drinks, cheek kisses—you name it,” she said.

The “Sandwich Hack” for Long-Lasting Makeup

To make sure Moore’s makeup stayed flawless from the red carpet to the after-parties, Tilbury relied on her and Charlotte’s tried-and-true “Sandwich Hack.”

“What you do is apply a thin mist of the Airbrush Flawless Setting Spray all over the face, giving it a moment to set into the skin,” she explained. “Then you take Charlotte’s Airbrush Flawless Finish and gently press it into the T-zone, eliminating any unwanted oiliness or shine. This gave Demi’s skin such a beautiful, blurred mesh effect—perfect for being photographed on the red carpet.”

A Hair Look Inspired by the Past

Complementing her radiant makeup, hairstylist Dimitris Giannetos crafted a soft, voluminous blowout reminiscent of one of Moore’s early 2000s magazine shoots. Using Moroccanoil products to achieve shine and movement, he created a modern take on a timeless, effortlessly chic style.

With her stunning beauty look and head-turning gown, Demi Moore proved once again why she remains one of Hollywood’s most iconic stars. Through expert techniques, smart beauty hacks, and a touch of vintage inspiration, she embodied classic elegance with a fresh, modern twist at the 2025 Oscars.

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